China market entry strategy
Brands often treat a new market as a translation problem. It is a positioning problem. Marketing in China means earning credibility with a local audience on local terms — before media spend, before retail, before scale.
The category you lead at home may not exist in the same shape in China. We rebuild the positioning around the reference points local buyers actually use to judge you.
Entry works when the first quarter is spent convincing a small, specific audience — the people whose opinion travels. Distribution follows trust, not the other way around.
Discovery, social proof and purchase happen inside local platforms and creator networks. We map where your audience already looks and place the brand there in a native voice.
Media and retail expansion come after the story holds up with real buyers. We scale what evidence supports, and keep the local narrative consistent as volume grows.
Most entry plans fail long before media spend — they fail in the assumptions. We work the sequence in order: local category story, a handful of credible local voices, then paid and retail once the story is proven.